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Private labeling and UL's Multiple Listing Service

The concept of private labeling isn't a new one, but its appeal is stronger today than ever. UL's Multiple Listing Service makes it possible for a company to market its products to a wider audience and for private labelers to enjoy the advantages of UL certification for both the United States and Canada.

The Multiple Listing Service is used when products certified by UL to U.S. and/or Canadian requirements for one company are produced for marketing under the name of another company -- the multiple listee. Manufacturers and their private label distributors are then authorized to use the appropriate UL Mark for the United States or Canada.

Advantages of Multiple Listing Service

UL's Multiple Listing Service offers an easy, convenient way to provide customers a full line of products carrying your brand name, leveraging the UL Mark of safety earned by your suppliers. UL Multiple Listing private labeling services deliver:

  • Inclusion of your private label name in UL's Online Certifications Directory and hard-copy directories of certified products for a competitive advantage over non-certified products and visibility to those specifying and buying UL certified products.
  • Unquestioned product acceptance by regulatory authorities who are more familiar and more readily trust the UL Mark over other third-party certification marks.
  • Superior marketability to safety-conscious retailers and others in your supply chain that understand the value of the UL Mark in signaling their commitment to safety.
  • Recognition by U.S. consumers that the product has met safety requirements. Consumers who look to the UL Mark as their primary symbol of a product's safety and quality.

Multiple Listing forms

  • The multiple listee and applicant authorize their Multiple Listing relationship by signing a form (the L14A) together.
  • The multiple listee and applicant may choose the level of authorization of the form either blanket authorization of all files or specified files only.
  • The multiple listee and applicant use the form to designate one company (the multiple listee, the applicant or an agent) as the Multiple Listing manager. This company will be responsible for handing requests to and corresponding with the Multiple Listing group.
  • Once the Multiple Listing relationship is established, the Multiple Listing manager will use a simplified request form to submit work to the Multiple Listing group. No signatures are required.

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